You’ve got the data…now what?  How can you go from a great stat to a great story without overloading your audiences? What does it really take to create a move-people-to-take-action story? Get ready for moment-by-moment breakdowns from video stories told through my past work in TV news and my present work at my video production company, Forever Ready. In this talk, you’ll learn 5 ways to take a stat and turn it into a compelling story, why less is more in video storytelling and how it can help you get media coverage. You’ll be challenged to look beyond the headline and ditch your marketing agenda. Instead, you’ll learn how to use what you have, imperfections and all, to tell a story that inspires people to DO something. More importantly, you’ll feel inspired to tell stories through a brand new lens. 

Learning Objectives: 

5 ways to take a stat and turn it into a compelling story

How to think about the headline (to pitch) and the story beyond that headline

You’ll learn how to use what you have, imperfections and all, to tell a story that inspires people to DO something

Register here: https://iowacommunityaction.org/icaaconference/