It’s easy to get caught in a rhythm of telling the same kind of video stories for fundraisers (patient stories, client stories, voiceover videos with graphics and stats, etc.). In the past, they have worked well for many organizations. But what we’ve done in the past no longer works! In this session Lauren Ready will walk fundraisers through how to find and tell untold stories inside their organization, specifically designed to help raise funds and awareness. We’ll also talk about how the capture (not recreate) impactful moments on camera. Lauren will be using 3-5 real life examples of impactful moments she’s captured on camera and explain how each story was planned, executed and edited – intentionality behind us every step of the way but with an openness to letting things happen.

Given her years of experience in TV News, Lauren challenges participants to be their own investigative journalists and find stories that people aren’t expecting. Participants will walk away with 5 ways to guarantee they capture an impactful moment on camera, 2-3 new story ideas that go beyond “the usual headlines,” and techniques for when and how to share that story at an event.

Key Takeaways: 

• Identify untold stories that take supporters “beyond the headline.

• 5 ways to guarantee you’ll capture a real moment on camera, every time.

• Identify unexpected characters to feature in unexpected ways.

SIGN UP HERE: https://www.onecause.com/raise/schedule/